At Intuitive Company, we specialize in simplifying interactions with complex systems. When the Human Factors & Ergonomics Society put out a call to "Design the Voting System of Tomorrow", we were eager to participate.
The challenge was to create a "cutting-edge, innovative, and interactive user experience that would redefine the future of voting" and be judged on criteria such as innovation, ease of use and consideration of multiple facets of the voting experience.
Voting seems relatively simple on the surface – select a preferred option from a set of defined choices – but can be challenging in practice, as demonstrated by the infamous Palm Beach County “butterfly ballot” from the 2000 presidential election.
Moreover, voting goes beyond casting a ballot. An election is a complex system that includes registration, training, set-up, troubleshooting, and tabulating, to name just a few key elements.